Instructed by China National Intellectual Property Administration, and sponsored by Chinese Academy of International Trade and Economic Cooperation of the Ministry of Commerce, the Research Center on Development of the State Administration for Market Regulation, Intellectual Property Development and Research Center of China National Intellectual Property Administration, the AIPPI China and the Shandong Provincial Bureau for Market Regulation (Bureau of Intellectual Property), the forum focused on "the protection of intellectual property and business environment", "intellectual property protection, cooperation & new development of multinationals", and "protection of geographical indications & high-quality development". Keynote speeches and exchange were arranged during the forum.